A Guide to Fugitive Glue for Direct Mailing & More

There is much demand for fugitive glue in the direct mailing and marketing industries. This is due to the diverse uses of this pressure sensitive hot melt.  As the term suggests, the application provides a temporary, yet secure hold for a wide variety of substrates. It is more commonly known as credit card glue, as this is one of its most popular uses. 

Because of its texture and elasticity, you may hear it referred to as gummy, snot, or booger glue. Credit card glue is generally easy to use- forming a temporary bond while attached, and can be easily peeled off. It is also a low-tack adhesive which loses its stickiness once removed. 

Catering to Your Direct Mailing Needs 

Banks, printers and publishers usually require bonding solutions that will ensure the safety and temporary application of their products, from assembly to customer. Low-tack pressure-sensitive hot melt is the best option for forming temporary but sturdy bonds on a variety of substrates including plastic, paper, and other smooth or laminated, non-porous surfaces.

The durability of this application is quite commendable, as the glue will remain secure for years before being peeled off. Furthermore, there is no residue after removal, and both of the separated substrates remain intact.

Here are Some of the Main Uses in Direct Mailing 

• Mailed credit cards
• Magazine sample inserts (e.g fragrance samples or coupons) 
• Letter inserts
• Greeting Card Inserts
• Brochures

Industries involved in direct mailing require this type of adhesive to aid in the seamless production and delivery of their products. That is where American Standard Adhesives comes in. With our specially formulated ASA-3902 Low-Tack Pressure-Sensitive Hot Melt adhesive, we can ensure quality and durability for this stage of production. 

How we can help you

ASA-3902 is our low tack versatile, elastomeric SEBS thermoplastic resin-based pressure-sensitive hot melt. Because of its ultra-removability characteristics, its main applications are found in credit cards, direct mailing, and as a buffer or stabilisation for fragile packaging. Possessing low tack, ASA-3902 can be peeled without leaving residue or creating fiber tears, providing the customer with a quality experience and ultimately building your company’s brand and reputability. 

It is ideal for use on coated surfaces like paper, plastic, and glossy laminates. ASA-3902 bonds to a wide variety of materials and applications where a non-permanent bond is required. Generally, it is applied to marketing applications where one object (a sample, coupons, credit cards, etc.) is glued to another surface. 

Moreover, this product offers excellent adhesion to a variety of substrates, including paper, plastic, cardboard, metal, glass, vinyl, and composites, making it one of the most reliable of its kind on the market.

All things considered, the qualities of ASA -3902 make packaging and sealing a quick, easy, and mess/damage-free process for any of the related industries. 

Get in touch with us 

ASA -3902 can be formulated to your specific needs, in block or pillow form. If you need more information about how American Standard Adhesives can be accommodating to the needs and requirements of your specifications, do not hesitate to contact us.